will be scheduled a series of incentives and marketing aimed at achieving a goal of a total of five million arrivals and 27 million admissions, an average occupancy rate of the accommodation which is cut from 14% to touch 17% in three years.
These are the goals of the Regional Plan of sustainable tourism development that is worth around 200 million € of which as many as 26 million € are devoted to marketing plan.
"The Regional Plan aims - also claims Scopelliti - to increase the competitiveness of regional tourism and to build a collective culture of acceptance, the enhancement and preservation of our immense natural, historical, artistic traditions and our unique"
In this context, it will not only bring people in our region but also to succeed, says the commissioner Antonio Caridi, a real strategy to provide incentives for "all-inclusive packages" that will produce the expected result.
This will be invested funds amounting to EUR 3 million for the distribution of leaflets and guides of ad hoc paths marrying the strengthening of the airplane with a marketing strategy in the area.
"propose meetings with hotel chains to join efforts but also stimulate increases in routes through the promotion of food and wine and food of the region, regional excellence."
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